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“There’s a ‘Fanatical Group of Worshippers’ in Your Stock. What’s Next?”

by | | Crisis Management, In the News, Leadership & Strategy, Reputation Management, Social Media

Lindsay Frost, Agenda, June 28, 2021 AMC Entertainment Holdings CEO Adam Aron has been actively embracing on Twitter, YouTube and other platforms a new trove of investors who propelled the company’s stock price up more than 300% in the past month. The latest...

Franklin Fires Staffer the Day After Park Video Goes Viral

by | | Crisis Management, In the News, Reputation Management, Social Media

Annie Massa, Bloomberg, May 26, 2020 The video of an altercation on Monday between a white female executive and a black man in Central Park went viral almost immediately. Within 24 hours, the woman was out of a job. The woman, an employee of Franklin Templeton, is...

Managing Your Bank’s COVID-19 Communications in Social Media

by | | Crisis Management, In the News, Social Media

Steve Cocheo, The Financial Brand, March 19, 2020 Financial institution marketing is changing rapidly as the nation hunkers down with mobile devices, laptops and connected TVs. Isolation, working from home and more screen time than ever puts more importance on what...

Sexual Harassment Reports in Steep Decline After #MeToo Peak

by | | Crisis Management, In the News, Other Articles, Social Media, The Media

Jeff Green, Bloomberg, June 17, 2019 Public accusations of corporate misbehavior and harassment have fallen to their lowest level since October 2017, when allegations against movie producer Harvey Weinstein sparked the #MeToo movement. Twelve complaints generated...

‘A new era’: Trump and 2020 hopefuls are singling out more American companies by name

by | | In the News, Leadership & Strategy, Reputation Management, Social Media

Jena McGregor, The Washington Post, June 13, 2019 On Monday, after Raytheon and United Technologies announced merger plans, President Trump weighed in again with an opinion about American corporate business decisions, telling CNBC he was “a little...

Marketing Lessons From Chase Bank’s Twitter Blowup

by | | Crisis Management, In the News, Reputation Management, Social Media

Bill Streeter, The Financial Brand, May 9, 2019 Nation’s biggest bank sets off a Twitter explosion with an edgy motivation tweet, suggesting people make their own coffee to save money. A few people supported the bank, but it was a rough week as the media and...
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