In today’s ever-more complex, media-saturated world, reputation often trumps all.
Increasingly Boards of Directors are listing reputation as one of their top governance concerns. CEOs are devoting more and more of their time to understanding, protecting and promoting their organizations’ reputation. And building, or rebuilding, trust and a positive presence among stakeholders has become a prime management concern.
Reputation affects share price, marketplace acceptance and sales, government regulation, and which employees accept job offers as well as their retention and job satisfaction.
Whether it be for new companies, organizations, products or ventures, Temin and Company has deep experience in creating trustworthy and powerful reputations, strategic visibility, breakthrough marketing plans, competitive analyses, messaging and positioning, and print, broadcast and social media presence. Temin and Company helps clients create the right presence – with the right audiences – that is aligned perfectly with their strategic goals.
To achieve this, we work with clients and their boards in a variety of ways, conducting extensive research, SWOT and other competitive analyses, interviews with customers and structured brainstorming sessions. We help clients identify target constituencies – and then messaging and positioning tailored to each audience.
We create strategic marketing and tactical plans and then help our clients execute those plans for maximum impact.
We seek to bring fresh, innovative thinking to all of our efforts, whether working with the press on a launch, creating targeted messaging for websites, social media, or internal and external communications.
Our clients recognize us for learning their businesses and their needs very quickly, enabling them to establish the right tone and presence immediately out of the gate.
- Work with boards on corporate governance issues
- Refine value propositions and mission, vision and brand statements
- Strategic marketing plan development
- Competitive/SWOT analysis
- Strategic positioning
- Message development
- Marketing training and counsel
- Market research
- New company and new product introduction
- Creative coordination of branding, graphic design and advertising
- Media strategy and implementation
- Media and speaker training
“Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.”
— Abraham Lincoln
When I ran marketing for global companies, I was always looking for one-stop strategic consulting boutiques that were as smart or smarter than we were, knew our industry and business as well or better than we did (or would learn quickly), were research and evidence-based, employed the finest professionals available, were indefatigable and available 25/8, consistently performed brilliantly, came up with unique, effective, break-though ideas, had incredible connections and would use them on our behalf, and had impeccable judgment and counsel around issues of marketing, strategy, media, reputation, intellectual capital, board governance and CEO communications coaching and crisis management.
I rarely found this level of intelligence, expertise, dedication and judgment in the marketing or public strategies arenas.
That is why I started Temin and Company 20 years ago – to provide our clients with exactly the services I had been searching for around the world.
We seek, everyday, to live up to this goal.
— Davia Temin