Lindsay Frost, Agenda, June 28, 2021

AMC Entertainment Holdings CEO Adam Aron has been actively embracing on Twitter, YouTube and other platforms a new trove of investors who propelled the company’s stock price up more than 300% in the past month. The latest Reddit-driven phenomenon has companies reconsidering how to communicate with these investors and encourage them to stick around — especially for those companies that could use the investment to pay off debt and invest in innovations.

The so-called meme stock frenzy, which has led to a deluge of retail investors pouring into AMC, GameStop, Clover Health and the GEO Group, is a hotly debated topic on Wall Street, but for boards overseeing companies that suddenly have an influx of retail investors, sources say it’s important to nail down the right messaging, consider incentivizing these investors and use the cash wisely.

“This brave new world of all of these Internet platforms and every person having their own voice has the power to whipsaw pretty much everything we thought we knew, and that extends to the fundamental value of stock,” says Davia Temin, president and CEO of risk consulting firm Temin & Co. “The wise board, and certainly the wise company, has to understand what is going on and figure out the way to communicate to all parties in a way that engenders trust.” […read more]