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How a Massive KitKat Heist Turned Into Crisis PR Gold

by | | Crisis Management, In the News, Leadership & Strategy, Marketing & Branding, Perception & Psychology, Reputation Management

Natasha Khan and Kelly Cloonan, The Wall Street Journal, March 31, 2026 Just how much are 12 metric tons of stolen KitKat bars worth? A lot of promotional gold, it turns out. It was the brazen chocolate heist heard around the social-media world: Over the weekend,...

CEO Food Fight Breaks Out Online — but Who Wins?

by | | In the News, Leadership & Strategy, Marketing & Branding, Perception & Psychology, Social Media

Frederic Lee, Agenda, March 13, 2026 It all started with a burger. Specifically, what began as an innocent Instagram promotion of McDonald’s most recent new menu item, the Big Arch burger, by CEO Chris Kempczinski, quickly ballooned into a full-fledged Burger...

Ring’s Founder Knows You Hated That Super Bowl Ad

by | | Crisis Management, In the News, Leadership & Strategy, Reputation Management

Jordyn Holman, The New York Times, February 19, 2026 Jamie Siminoff, the founder and chief inventor of Ring, the ubiquitous doorbell camera, was excited for the company’s first Super Bowl television commercial. The 30-second ad presented its product helping with a...

‘Polycrisis’: How to Govern Amid Seismic Geopolitical Shifts

by | | Crisis Management, In the News, Leadership & Strategy, Perception & Psychology, Reputation Management

Frederic Lee, Agenda, February 9, 2026 The beginning of 2026 has seen unprecedented actions from the White House that redefine the United States’ geopolitical posture, most notably President Donald Trump’s threat to impose tariffs on European countries...

Agentic Age Demands New Oversight Framework

by | | In the News, Leadership & Strategy, Perception & Psychology

Frederic Lee, Agenda, February 2, 2026 As advancements in artificial intelligence technology progress at a rapid clip, business leaders fear being left behind technologically. Companies are regularly rolling out new tools developed from AI technology, lately including...

Preventing a Crisis in Trust: How to Operate When Financial Stats Blur

by | | Corporate Governance, Crisis Management, In the News, Leadership & Strategy

Frederic Lee, Agenda, September 29, 2025 America’s corporate top brass sounded an alarm this month over President Donald Trump’s efforts to pressure the Federal Reserve to lower interest rates, according to polling from the Yale School of Management Chief...
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