Steve Cocheo, The Financial Brand, March 19, 2020
Financial institution marketing is changing rapidly as the nation hunkers down with mobile devices, laptops and connected TVs. Isolation, working from home and more screen time than ever puts more importance on what banks and credit unions say on social and how they say it.
Something that can be reassuring to both consumers and businesses is a demonstration that “we’ve got your back.”
“Banking institutions need to better communicate strength in uncertainty,” says Davia Temin, President and CEO of Temin and Company, a crisis management consultancy. “My suggestion is to channel Elizabeth Warren and ‘have a plan for that.’ Institutions might do well to showcase how much contingency planning they have done and how thorough it is. If the populace, the markets and the regulators believe them, life can be far less panic-driven.” […read more]