by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 15, 2011 In every community, there are some members who are more powerful than others. Trend-setters, opinion leaders and “tipping point people” all wield disproportionate influence within their communities…and it is no different in...
by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 12, 2011 “Return on investment” is the mantra of those businesses and organizations that are making it in this topsy turvy world in which we find ourselves. As the stock market gyrates, the US is downgraded, and we do not know...
by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 11, 2011 There is nothing more disarming than owning up to your mistakes, fixing them and truly apologizing. While stonewalling or making a weak, insincere apology that isn’t really an apology seem to be the standard these days (why...
by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 10, 2011 The real-time nature of social media is a double-edged sword. On one hand, the immediacy makes social media continually relevant, powerful, and of-the-moment. Just look at how it is being used this week to create flashmobs...
by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 9, 2011 Social media is the perfect venue for real thought leadership. We’ve already established that too much crass marketing does not work on social media, but what if your company or brand are not conducive to games,...
by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 8, 2011 Today’s topic, the 5th post in our 10-part series, The 10 “Don’ts” of Corporate Social Media, comes straight from our Summer Intern, Ian Anderson, so interns of the world, please do not take offense! We talk a lot at...