Equifax: A Category 5 Cybersecurity Crisis Storm. Chances Are It Will Hit You

by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns

Leadership, “Reputation Matters,” Forbes, September 9, 2017 You would really think that by now companies in crisis could get it right the first time.But no, as Equifax announced its epic Category 5 Crisis — the cyberhack of 143 million...

Don’t Kill Off Your Website — Use It As The Hub For Your Social Media Presence

by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns

Leadership, “Reputation Matters” Forbes, January 9, 2014 The questions plaguing many corporate leaders these days about social media include: How can we take best advantage of this continually-changing platform for business, sales, and reputation...

Don’t Waste Money – Make Your Social Media Advertising Smarter, More Original, More Effective

by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns, Reputation Articles

Leadership, “Reputation Matters” Forbes, December 3, 2013 “Advertising is the price companies pay for being un-original,” designer Yves Behar has said.But on social media, originality in advertising actually has found a...

Don’t Think You’re Anonymous – Unless You’re Really Anonymous: #4 Of ’10 More Don’ts Of Corporate Social Media’

by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns

Leadership, “Reputation Matters” Forbes, November 26, 2013 Social media and the Internet are rapidly changing our expectations of both privacy and anonymity. This has profound implications for corporations, governments, and individuals alike.What is more...

Don’t Waste Your Time(line) – Maximizing Your Own Viral Potential For Thought Leadership: #3 Of ’10 More Don’ts Of Corporate Social Media’

by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns

Leadership, “Reputation Matters” Forbes, November 22, 2013 Thought leadership – the purest form of content – is a valuable currency on social media. Done innovatively, strategically, and well, it can build brand loyalty...

Don’t Confuse ‘Thought Leadership’ With ‘Branded Content’ or ‘Native Advertising’ — #2 Of ’10 More Don’ts Of Corporate Social Media’

by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns

Leadership, “Reputation Matters” Forbes, November 21, 2013 Thought leadership, branded content, content marketing, and native advertising are all stops along the continuum of how ideas are expressed, and products are marketed, over the Internet.But it is...