Reputation Matters, Forbes, August 9, 2011

Social media is the perfect venue for real thought leadership.

We’ve already established that too much crass marketing does not work on social media, but what if your company or brand are not conducive to games, contests, interactive ads and other somewhat cutesy stuff?

What if you have a serious product or service, and a serious message to impart?

To my mind, this is really what social media was made for. Information is the coin of the social media realm, and providing great information is exactly what can distinguish your brand on social media. […read more]