Reputation Matters, Forbes, August 11, 2011

There is nothing more disarming than owning up to your mistakes, fixing them and truly apologizing.

While stonewalling or making a weak, insincere apology that isn’t really an apology seem to be the standard these days (why do you think there are so many “fill in the name of the company sucks” websites and postings out there?), acknowledging and fixing a problem, and then proffering an authentic apology are secret weapons for success. They are also the right thing to do, in your personal life, professional life, and social media life.

So, for our 8th installment of “The 10 “Dont’s” of Corporate Social Media,” we are tackling social media mistakes, and how to own up and recover from them. […read more]