Reputation Matters, Forbes, August 15, 2011

In every community, there are some members who are more powerful than others.  Trend-setters, opinion leaders and “tipping point people” all wield disproportionate influence within their communities…and it is no different in the social media space.

All those who want to raise their profiles and prominence in social media need to do is leverage their supporters in a way to gain exponentially more supporters. Once you get on the radar screen of a few real gurus, it is amazing how quickly your numbers and influence can mount.

Therefore, for our final “don’t” of this series, The 10 “Dont’s” of Corporate Social Media we would like to concentrate on the perils of forgetting to leverage your community. […read more]