Reputation Matters, Forbes, August 12, 2011

“Return on investment” is the mantra of those businesses and organizations that are making it in this topsy turvy world in which we find ourselves.

As the stock market gyrates, the US is downgraded, and we do not know whether we are in a double-dip recession, or somewhere along a road to recovery, cash flow management and lowering expenses are key.  So, every organization must be asking itself what is the payback on each expenditure.  Is it worth it, or can I put off the expense?

This is especially true for social media investments. We are still not completely sure what the payoff will be, across a wide variety of organizations. So, in this, our 9th article in our series, The 10 “Don’ts” of Corporate Social Media, Ian and I are turning to how to Use Your Brand’s Network to Create Love from ‘Like,’ and how to increase your ROI in the process. […read more]