Thought Leadership

White Papers»

"Reputation Matters" White Papers seek to offer deeper insight on a wide range of topics we help clients address.

Corporate Conscience In The Darkest Of Days: What Can Board Directors Do About Ukraine?
It's Not over Until It's over: The Perils Of Declaring Victory In Crisis Too soon
Chaos Leadership: When Does Global Crisis Turn Into Chaos and How Do we survive It?
Chaos Rules: 8 Ways to Navigate Through the Fog of Crisis
Crisis Leadership in Real Time: 8 Pandemic Best Practices
Great Crisis Management Is Counterintuitive
Communicating in Crisis: How to Build Trust in an Untrustworthy World
Forget the Hype: What Every Business leader Needs to Know About Artificial Intelligence Now

...read more»

Specialists in marketing through ideas, information, and insight, Temin and Company turns clients’ intellectual capital into true thought leadership.

We also seek to practice what we preach.

Temin and Company’s own thought leadership includes white papers, yearly client letters and podcasts, published articles, a Forbes.com column – Reputation Matters, Huffington Post and American Banker articles, and appearances in other news articles and broadcasts.

Further, Davia Temin is a frequent public speaker and moderator – for clients, their own client events, and their “high potential” training programs. She also presents regularly at CEO conferences, and has developed a range of “Crisis Game” role play simulations to prepare CEOs, Boards, and client companies for real-life crisis situations.

How to Handle a Diversity Crisis

Davia Temin, Diversity Executive, November 8, 2011

Allegations involving diversity failings can not only cost a company millions of dollars but also cause a serious reputational black eye. Here are six ‘best practices’ to help deal with a diversity crisis… […read more]

Force of Nature Leadership: Steve Jobs and the “X Factor”

Reputation Matters, Forbes, October 6, 2011

Steve Jobs has so profoundly affected both our day-to-day lives and the trajectory of our technological progress that he can be categorized as a ‘force of nature’ leader: an unstoppable, indefatigable, and transcendent leader who inspires generations by catalyzing new ideas or bringing older ones to life in revolutionary ways. […read more]

Steve Jobs’ Ultimate Lesson for Entrepreneurs

Reputation Matters, Forbes, September 1, 2011

Steve Jobs, the genius full of contradictions: artist and engineer; Buddhist and hard-nosed businessman; visionary entrepreneur who has built large and resilient companies; optimist and pessimist; the ultimate opaque manager who has guarded his privacy and secrecy, even while providing the world with the tools of transparency. Steve Jobs had the remarkable ability to hold completely disparate ideas and values in his mind at the same time, synthesize and then act upon them. […read more]

Strategy, The One “Do” Amidst the Don’ts — Wrapping Up “The 10 Don’ts of Corporate Social Media” Series

Reputation Matters, Forbes, August 17, 2011

#11: “Strategy, The One ‘Do’ Amidst the Don’ts — Wrapping Up ‘The 10 Don’ts of Corporate Social Media’ Series”

Strategy, Strategy, Strategy – that is our prescription for corporations looking to enter or exist in the world of social media.

It is so very easy to enmesh your brand in the frantic social media activity of the moment; and it is so very easy to get off track, off-message, and, well, just plain off.

Whereas Boards, CEOs, CMOs and corporate marketers are fairly adept at judging and managing the value, efficacy and quality of conventional marketing and media strategies, because they are essentially uncertain about what is going on in social media they can be easily led astray.  When you don’t know where you need to go, all roads will take you there.

When all bets are off, you do not know where to lay your money down.

And this is where strategy must come into play. […read more]

Don’t Forget to Leverage Your Community #10 out of “The 10 Don’ts of Corporate Social Media”

Reputation Matters, Forbes, August 15, 2011

In every community, there are some members who are more powerful than others.  Trend-setters, opinion leaders and “tipping point people” all wield disproportionate influence within their communities…and it is no different in the social media space.

All those who want to raise their profiles and prominence in social media need to do is leverage their supporters in a way to gain exponentially more supporters. Once you get on the radar screen of a few real gurus, it is amazing how quickly your numbers and influence can mount.

Therefore, for our final “don’t” of this series, The 10 “Dont’s” of Corporate Social Media we would like to concentrate on the perils of forgetting to leverage your community. […read more]

Don’t Forget to Use Your Brand’s Network to Create Love from “Like” #9 of The 10 “Don’ts” of Corporate Social Media

Reputation Matters, Forbes, August 12, 2011

“Return on investment” is the mantra of those businesses and organizations that are making it in this topsy turvy world in which we find ourselves.

As the stock market gyrates, the US is downgraded, and we do not know whether we are in a double-dip recession, or somewhere along a road to recovery, cash flow management and lowering expenses are key.  So, every organization must be asking itself what is the payback on each expenditure.  Is it worth it, or can I put off the expense?

This is especially true for social media investments. We are still not completely sure what the payoff will be, across a wide variety of organizations. So, in this, our 9th article in our series, The 10 “Don’ts” of Corporate Social Media, Ian and I are turning to how to Use Your Brand’s Network to Create Love from ‘Like,’ and how to increase your ROI in the process. […read more]

Don’t Be Afraid to Admit Mistakes — #8 of The 10 “Don’ts” of Corporate Social Media

Reputation Matters, Forbes, August 11, 2011

There is nothing more disarming than owning up to your mistakes, fixing them and truly apologizing.

While stonewalling or making a weak, insincere apology that isn’t really an apology seem to be the standard these days (why do you think there are so many “fill in the name of the company sucks” websites and postings out there?), acknowledging and fixing a problem, and then proffering an authentic apology are secret weapons for success. They are also the right thing to do, in your personal life, professional life, and social media life.

So, for our 8th installment of “The 10 “Dont’s” of Corporate Social Media,” we are tackling social media mistakes, and how to own up and recover from them. […read more]

Don’t Be Indiscreet or Illegal — #7 of The 10 “Don’ts” of Corporate Social Media

Reputation Matters, Forbes, August 10, 2011

The real-time nature of social media is a double-edged sword.

On one hand, the immediacy makes social media continually relevant, powerful, and of-the-moment.  Just look at how it is being used this week to create flashmobs in the London riots. It is redefining politics, and life — not only life on the web, but life off the web as well.

On the other hand, social media’s combination of immediacy and indelibility can allow some tremendous gaffes – that could haunt you, your company and your brand for a long time to come. If you can write it the moment you think it, you can write some pretty dumb or hurtful things. Ready, fire, aim has never been a particularly good strategy for building organizations’ reputations!

So, for today’s “Don’t” – the 7th in our series of The 10 “Dont’s” of Corporate Social Media –  Ian and I have tackled the issue of indiscretion, and legal boundaries. But, these boundaries are being redefined nanosecond by nanosecond around the globe, and that is what makes it all so fascinating… […read more]

White Papers»

"Reputation Matters" White Papers seek to offer deeper insight on a wide range of topics we help clients address.

Corporate Conscience In The Darkest Of Days: What Can Board Directors Do About Ukraine?
It's Not over Until It's over: The Perils Of Declaring Victory In Crisis Too soon
Chaos Leadership: When Does Global Crisis Turn Into Chaos and How Do we survive It?
Chaos Rules: 8 Ways to Navigate Through the Fog of Crisis
Crisis Leadership in Real Time: 8 Pandemic Best Practices
Great Crisis Management Is Counterintuitive
Communicating in Crisis: How to Build Trust in an Untrustworthy World
Forget the Hype: What Every Business leader Needs to Know About Artificial Intelligence Now

...read more»