by Rachel | Mar 31, 2026 | Crisis Management, In the News, Leadership & Strategy, Marketing & Branding, Perception & Psychology, Reputation Management
Natasha Khan and Kelly Cloonan, The Wall Street Journal, March 31, 2026 Just how much are 12 metric tons of stolen KitKat bars worth? A lot of promotional gold, it turns out. It was the brazen chocolate heist heard around the social-media world: Over the weekend,...
by Rachel | Mar 13, 2026 | In the News, Leadership & Strategy, Marketing & Branding, Perception & Psychology, Social Media
Frederic Lee, Agenda, March 13, 2026 It all started with a burger. Specifically, what began as an innocent Instagram promotion of McDonald’s most recent new menu item, the Big Arch burger, by CEO Chris Kempczinski, quickly ballooned into a full-fledged Burger...
by Deca | Dec 19, 2016 | In the News, Leadership & Strategy, Marketing & Branding, Reputation Management, Social Media
Matt Townsend, Bloomberg Technology, December 19, 2016 As president-elect, Donald Trump is pro-business and a champion of corporate tax cuts. And anti-free trade and a big-company bully. That’s a disorienting mix for chief executive officers trying to suss...
by Deca | Mar 8, 2016 | In the News, Marketing & Branding, Women & Girls Leadership
RegentAtlantic Press Release, March 8, 2016 Jane Newton announced the full agenda for the 7th Annual RegentAtlantic Wall Street Women Forum to be held on Tuesday, April 5, 2016 from 2pm-7pm. Headlining the invitation-only event will be luminary keynotes, Suni Harford,...
by Deca | Mar 1, 2016 | Crisis Articles, Crisis Management, In the News, Marketing & Branding, Reputation Management
Food Marketing Institute and Oliver Wyman, Boardroom, March 2016 Anticipated or not, when a crisis strikes a company, CEOs must be prepared to respond immediately in order to lead their organizations through a potentially catastrophic event. Within the last 5 years...
by Deca | Nov 30, 2015 | Crisis of the Week, Marketing & Branding
Ben DiPietro, The Wall Street Journal’s Risk & Compliance Journal, November 30, 2015 The crisis this week deals with Tesla Motor’s decision to recall all Model S cars—about 90,000 of them—because of a problem reported with a seat belt in one of the...
