by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 7, 2011 Seducing and abandoning is never good form, be it in real life, or on social media. But on social media the consequences can be especially dire. Many companies, in their quest to create a social media presence, may try...
by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 6, 2011 In social media, it really is all about the conversation — the authentic conversation, that is. In Swarthmore College student Ian Anderson’s and my third of 10 “Don’ts” of Corporate Social...
by | | Corporate Social Media Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, August 5, 2011 Continuing our series of The 10 “Dont’s” of Corporate Social Media, co-authored with Temin and Company Intern, Ian Anderson, and published daily for 11 days, starting yesterday, following is #2: Don’t Act...
by | | Corporate Social Media Articles, Crisis Articles, Forbes “Reputation Matters” Columns, Reputation Articles
Reputation Matters, Forbes, August 4, 2011 As social media continues to morph moment to moment – almost every corporation and enterprise knows it should be doing something to position itself, and its products and services, over social media. Yet most simply do not...
by | | Forbes “Reputation Matters” Columns, Miscellaneous Articles
Reputation Matters, Forbes, June 29, 2011 Asset value is important. Every brand has a value, to customers, potential customers, shareholders, employees, suppliers, regulators, legislators, and every key audience and key opinion leader. The board has a responsibility...
by | | Crisis Articles, Forbes “Reputation Matters” Columns
Reputation Matters, Forbes, June 8, 2011 It feels like we are all watching a soap opera written by an obsessive compulsive – the same story line, repeated over, and over, and over again. Why do these mistakes continue to occur? […read more]