Reputation Matters, Forbes, August 7, 2011

Seducing and abandoning is never good form, be it in real life, or on social media.

But on social media the consequences can be especially dire. Many companies, in their quest to create a social media presence, may try certain things and, upon finding that they don’t work, or take too much effort to sustain, abandon them. Yet, the relics of those experiments may remain on the web, and those who find them will expect them to be “live.”  If they are not, you can lose admirers and loyalty, because you have not been paying attention.

So, the theme of our fourth of 10 “Don’ts” of Corporate Social Media is to pay attention, and never seduce and abandon, but know when it is time to leave.

This series of 11 daily postings, which I have co-authored with Temin and Company’s Swarthmore summer intern, Ian Anderson, is meant to launch our efforts in helping to build reputation over social media, a top priority for almost everyone these days. […read more]