Leadership, “Reputation Matters” Forbes, December 3, 2013
“Advertising is the price companies pay for being un-original,” designer Yves Behar has said.
But on social media, originality in advertising actually has found a new canvas, a new playground to explore. And the profession itself is being redesigned in real time.
Just as television was a disruptive force for print advertising, so social media is shaking up the entire ad industry – providing us with some best and worse examples of how to leverage the medium. […read more]