Don’t Confuse ‘Thought Leadership’ With ‘Branded Content’ or ‘Native Advertising’ — #2 Of ’10 More Don’ts Of Corporate Social Media’

Leadership, “Reputation Matters” Forbes, November 21, 2013

Thought leadership, branded content, content marketing, and native advertising are all stops along the continuum of how ideas are expressed, and products are marketed, over the Internet.

But it is getting awfully hard for the public — and even some marketers — to tell the difference. […read more]