Must Reads
There is so much to read, so much to know, so many sources to follow. And the volume of news and information just keeps growing exponentially. How to keep up? Even more, how to rediscover the serendipity of learning something new and interesting for its own sake?
Here, for your enjoyment and interest, are the articles Temin and Company considers “must reads.” They are primarily on the topics of reputation and crisis management, the media, leadership and strategy, perception and psychology, self-presentation, science, girls and women, organizational behavior and other articles of interest.
They are listed below with the most recent articles first, and to the side, by category.
We hope you enjoy them and would appreciate your comments. And whenever you have any favorite articles for us to add, please let us know so that we might include them for other readers to enjoy.
There is so much to read, so much to know, so many sources to follow. And the volume of news and information just keeps growing exponentially. How to keep up? Even more, how to rediscover the serendipity of learning something new and interesting for its own sake?
Here, for your enjoyment and interest, are the articles Temin and Company considers “must reads.” They are primarily on the topics of reputation and crisis management, the media, leadership and strategy, perception and psychology, self-presentation, science, girls and women, organizational behavior and other articles of interest.
They are listed below with the most recent articles first, and to the side, by category.
We hope you enjoy them and would appreciate your comments. And whenever you have any favorite articles for us to add, please let us know so that we might include them for other readers to enjoy.
“Don’t Confuse ‘Thought Leadership’ With ‘Branded Content’ or ‘Native Advertising’: #2 Of ’10 More Don’ts Of Corporate Social Media'”
Is the content your company produces, and posts on social media, thought leadership, branded content, content marketing or native advertising? It is getting awfully hard for the public – and even some marketers – to tell the difference. — Forbes Reputation Matters […read more]
Don’t Ignore Your Best Co-Branding Opportunity — Your Employees: #1 Of ’10 More Don’ts Of Corporate Social Media’
Leadership, “Reputation Matters” Forbes, November 20, 2013
We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity. This is #1 in our series of “10 More Don’ts of Corporate Social Media,” introduced yesterday.
Corporate co-branding is a marketing staple: Companies co-brand with one another (Apple + Nike; Betty Crocker + Hershey’s; Dell + Intel); for-profits co-brand with non-profits (Nestle + The Girl Scouts; Pampers + UNICEF; American Express, Apple, Converse, etc. + The Global Fund – RED); and all of the above co-brand with movies, music, and sports (Aston Martin + James Bond; PINK + NFL; Apple + U2).
But in this ever-evolving world of social media – where almost everyone is thinking about how to “brand” himself or herself personally over social media – organizations can leverage the trend as their biggest co-branding opportunity of all. In other words, since there is no stopping the personal branding efforts of employees on social media, if you can’t beat them, you might as well join them. […read more]
Lead like John F. Kennedy
Larry J. Sabato, The Washington Post, November 20, 2013
In this series “On Leadership” author Larry J. Sabato provides a roadmap to former U.S. president John F. Kennedy which includes his greatest leadership skill, role model, achilles heel and more. […read more]
“Don’t Ignore Your Best Co-Branding Opportunity – Your Employees: #1 Of ’10 More Don’ts Of Corporate Social Media'”
We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity. — Forbes Reputation Matters […read more]
Introducing ’10 More Don’ts Of Corporate Social Media’
Leadership, “Reputation Matters” Forbes, November 19, 2013
Every company, corporation, and organization is struggling to get its corporate social media right.
Boards are putting it on their agendas, as a reputational risk and opportunity. CEOs are puzzling over how to lead and evaluate their companies’ efforts, as well as debating what their own social media profile should be. Executive Committees are reviewing metrics and messaging, and still wondering which are meaningful. Human Resource Directors are competing for Chief Digital Officers from a small pool, without always knowing who will be good for their organizations – or what “good” really looks like. And Chief Marketing Officers are trying to be cutting edge and to add value, while juggling competing demands from all stakeholders – consumers, followers, shareholders, management, and an ever-fickle and sometimes malicious public.
And everyone is trying to figure out what the right “content” is, anyway. […read more]
“Introducing ’10 More Don’ts Of Corporate Social Media'”
In this new series by Davia Temin and Ian Anderson on what not to do in order to make the very best of corporate social media, they tackle a whole new set of issues – from co-branding to content, from anonymity to advertising, and from websites to worlds full of many Davids taking aim at the Goliaths. — Forbes Reputation Matters […read more]
Five Self-Defeating Behaviors that Ruin Companies and Careers
Rosabeth Moss Kanter, HBR Blog Network, November 20, 2012
In turbulent times, it’s hard enough to deal with external problems. This article lists five “what-not-to-do” behaviors that can make any situation worse. […read more]
Are We Happier When We Have More Options?
NPR/TED Staff, TED Radio Hour, November 15, 2013
“The Paradox of Choice: Why More Is Less” Author Barry Schwartz talks about how one of the central tenets of western society – freedom of choice – is actually making us miserable. […read more]
{source}
<iframe src=”http://embed.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html” width=”560″ height=”315″ frameborder=”0″ scrolling=”no” webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
{/source}
7 Improv & Acting Techniques to Make Your Presentations More Memorable
Stanford Graduate School of Business, June 5, 2013
Strong, prepared content is key to a successful presentation, but a speaker must also be able to engage with a live audience. This article shares seven acting and improv techniques that can make you a more effective and authentic communicator. […read more]
Must See: This Google ‘Reunion’ Video Is Bringing People to Tears
Dan Lyons, Hubspot, November 14, 2013
With over 4 million views since it posted on November 13th, this successful Google ad uses storytelling in order to market their product in a way that feels “true to life,” and yet keeps their brand “front and center,” according to this article’s author. […read more]
{source}
<iframe width=”400″ height=”225″ src=”//www.youtube.com/embed/gHGDN9-oFJE?rel=0″ frameborder=”0″ allowfullscreen></iframe>
{/source}