Leadership, “Reputation Matters” Forbes, November 19, 2013
Every company, corporation, and organization is struggling to get its corporate social media right.
Boards are putting it on their agendas, as a reputational risk and opportunity. CEOs are puzzling over how to lead and evaluate their companies’ efforts, as well as debating what their own social media profile should be. Executive Committees are reviewing metrics and messaging, and still wondering which are meaningful. Human Resource Directors are competing for Chief Digital Officers from a small pool, without always knowing who will be good for their organizations – or what “good” really looks like. And Chief Marketing Officers are trying to be cutting edge and to add value, while juggling competing demands from all stakeholders – consumers, followers, shareholders, management, and an ever-fickle and sometimes malicious public.
And everyone is trying to figure out what the right “content” is, anyway. […read more]