“Don’t Confuse ‘Thought Leadership’ With ‘Branded Content’ or ‘Native Advertising’: #2 Of ’10 More Don’ts Of Corporate Social Media'”

Is the content your company produces, and posts on social media, thought leadership, branded content, content marketing or native advertising? It is getting awfully hard for the public – and even some marketers – to tell the difference. — Forbes Reputation Matters […read more]