Thought Leadership

Leadership, “Reputation Matters,” Forbes, November 30, 2018

Not everything that Facebook has done lately is wrong. So, let’s try to sort out the prudent from the feckless before we all jump on the “kill Facebook” bandwagon. Due Diligence vs. Opposition (Oppo) Research Organizations commission in-depth research on their competitors and perceived adversaries all the time: it’s called due diligence. In fact, it could be argued that a company or non-profit is not doing their job if they don’t seek to understand deeply those who invest in them, comment on them, compliment them, and criticize them. That is simply looking for more information, motives, ulterior motives, and doing the proper due diligence that their stockholders and stakeholders would expect them to do. Good strategy would dictate that they can not be expected to fly blind in a firestorm, if they can help it. On this level, there is absolutely nothing wrong — in my opinion as someone who has been active in creating public strategies for private and public organizations for a long time — with Facebook’s commissioning “oppo” research into George Soros after he excoriated tech companies at Davos. You know what: every good professional would, or should have, done the same thing. […read more]

Leadership, “Reputation Matters,” Forbes, November 16, 2018

Wall Street’s Investment Bankers used to be called the Masters of the Universe, but that seems so last millennium now. As the mantle of unbridled self-confidence and ego has moved westward, many new “Tech Masters” have surpassed their predecessors in over-confidence, over-estimation of how powerful they are, and in how badly they can get things wrong. Crisis, of course, ensues.

Facebook showcases the whole issue. Every industry and every generation feels invulnerable as long as everything is going their way. And the behemoth that Mark Zuckerberg built has led the pack. But when a fall from grace comes, as it has come for Facebook (through their own mistakes says yesterday’s blockbuster New York Times article Delay, Deny, Deflect: How Facebook Leaders Leaned Out in Crisis), it shakes the world. At least the cyber world, and all who live or visit there.

Crisis demands the ability to see clearly, the humility to admit mistakes readily, and the courage to do whatever it takes to fix those mistakes immediately. If you can’t do this, you are committing one or more of the 7 deadly cardinal sins of crisis management. Facebook, it turns out, has committed all 7. […read more]

Leadership, “Reputation Matters,” Forbes, September 14, 2018

What would have happened last year if—upon hearing of Harvey Weinstein’s sexual harassment debacle and forced exit from the company he created—CBS CEO Les Moonves had decided to take a radically different path?

What if—knowing that a police report was being filed against him, and that news of it and other abuses he had never admitted to was inevitably going to come out in the current environment—he had chosen to come clean instead of continuing to stonewall? In fact, what would have happened if he had come clean long before?

While this is not the crisis advice one would necessarily give, as the #MeToo movement marches on we need to find some new strategies not only for curtailing abusive behavior, confronting it and making reparation but also for potentially modeling how one might recover honorably. […read more]

Leadership, “Reputation Matters,” Forbes, September 12, 2018

Just in case any of us thought that the #MeToo phenomenon was a flash in the pan, the ouster of CBS CEO Les Moonves and 60 Minutes Executive Producer Jeff Faber, the latest high-profile public figures to be felled as the movement continues, has proven otherwise. As our tally of public figures accused of sexual harassment, or other #MeToo violations, continues to climb, the mighty and the mousy, the sacred and the profane are being called to account. The numbers tell us that the movement has both momentum and staying power.

Les Moonves makes 700, and Jeff Fager 701. […read more]

Leadership, “Reputation Matters,” Forbes, May 14, 2018

Real #MeToo incidents in the workplace aren’t happening in a vacuum. Whether they are the most egregious examples of sexual harassment and abuse, or more subtle acts of unconscious bias, they all happen within a culture that somehow sanctions them.

New Examination of Corporate Culture

That is why the reputational risks of #MeToo (we calculate that since the first Bill Cosby trial, 298 high-profile executives have been let go in the US because of sexual improprieties), as well as escalating global calls for gender equity, are sparking a whole new examination of corporate and organizational culture. What elements of culture enable abuse, or create a toxic work environment, and what elements preclude them? […read more]