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Dear Uber, Here Are 11 Ways You Can Fix Your Culture To Support Women Right Now

by Deca | Jun 18, 2017 | Forbes “Reputation Matters” Columns, Reputation Articles

Leadership, “Reputation Matters,” Forbes, June 18, 2017 To rephrase Madeleine Albright: There is a special place in heaven for men — and women — who help other women. But for Uber, and so many other organizations, their cultures are in need of an essential...

How United Became The World’s Most Hated Airline In One Day

by Deca | Apr 11, 2017 | Crisis Articles, Forbes “Reputation Matters” Columns, Reputation Articles

Leadership, “Reputation Matters,” Forbes, January 18, 2017 It’s no longer crisis as usual for United Airlines, or anyone else. Live social media posting has changed what you can get away with in a crisis — forever. It used to be that if an...

The 9 Worst Ways To Brand Yourself

by Rachel | Jan 6, 2017 | Forbes “Reputation Matters” Columns, Reputation Articles

Leadership, “Reputation Matters” Forbes, January 6, 2017 Are you getting tired of all the content-less “content marketing” that pervades the internet in order to “brand” professionals as thought leaders? I know that a lot of the HR heads and CEOs I work...

Ancient Wisdom For The New Year: The 36 Chinese Stratagems For Psychological Warfare

by Deca | Jan 2, 2017 | Forbes “Reputation Matters” Columns, Reputation Articles

Leadership, “Reputation Matters,” Forbes, January 2, 2017 2017 is the perfect time to learn some new leadership and coping strategies for the battles ahead — in business, politics, war, and life. Last year we found out just how wrong we can be in our...

What They’re Saying About You When You’re Not In The Room — And What You Can Do To Influence It

by Deca | Apr 4, 2016 | Forbes “Reputation Matters” Columns, Reputation Articles

Leadership, “Reputation Matters” Forbes, April 4, 2016 When you’re not at the table, you’re on the menu, former Governor of Texas Ann Richards used to say. She may have been referring to politics, but this is equally true in the worlds of...

Advice To Martin Shkreli: 9 Ways To Stop Being The Most Hated Man On The Planet

by Deca | Feb 6, 2016 | Forbes “Reputation Matters” Columns, Reputation Articles

Leadership, “Reputation Matters” Forbes, February 8, 2016 We all have a little Martin Shkreli in us. That unrepentant 2-year-old voice we’ve spent a lifetime burying deep within, every so often comes screeching out: I won’t be good; I...
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