Leadership, “Reputation Matters,” Forbes, March 4, 2020

As we enter the first full week of the global pandemic and crashing financial markets, we are all looking for who to listen to, and who to believe.

We’re looking for a trusted voice in the storm to help guide us, one that can steer us toward the truth as it unfolds, and away from lies and misstatements, be they well-meaning or malicious. This is the leaders’s task — to provide that “True North” to employees, community, customers, investors, and stakeholders.

But this is an almost impossible task in such a topsy-turvy landscape, where it can be impossible to distinguish sky from ground.

Sequestered — quarantined by choice or fiat, or simply avoiding exposure by working from home — our choices for who to listen to have changed. No more can we comfortably sit across from our boss in a group meeting and use all of our senses to tell whether he or she is telling us the whole truth. Working remotely, half of the sensors we are used to using are missing.

And while we’re incredibly lucky to have video and teleconferences, podcasts and webinars, live streaming, virtual chat rooms, and virtual galas, salons, board meetings and policy meetings — still that personal touch is missing, and with it many of the clues we use to determine integrity and truthfulness.

So who do we trust? And how can leaders establish trust? […read more]

Leadership, “Reputation Matters,” Forbes, March 4, 2020

So, it’s here. We now have a public healthcare crisis in front of us that is already disrupting global markets, businesses, and lives, and has the potential to do much more damage. Or not, depending upon who you are, and what and who you believe.

Just as with the climate crisis, while the facts are the facts, how we respond to the COVID-19 crisis says more about who we are, and how we lead, than it does about the crisis itself.

So, it’s probably a good time to begin recasting more generic crisis management rules into a specific set of rules for our current challenge. Whether the current Coronavirus crisis is ever dubbed a pandemic or not, we surely need to develop some advanced thinking on how to deal with it.

Following is a new set of 8 pandemic ‘best practices,’ for your consideration. […read more]

Leadership, “Reputation Matters,” Forbes, April 7, 2019

It’s easy to be a Monday morning quarterback, especially for huge companies facing huge problems. But too many companies, like Wells Fargo and Boeing, are getting it all wrong time and time again.

The stakes for their failure – doing the wrong things in crisis and not understanding why – are too high. And consumers, investors, partners, and stakeholders are suffering the consequences. Why the blind spots? Why the inability to get it right when crisis hits?

Why Companies Are Getting Crisis Response So Wrong

The core reason that so many big companies, who should know better, fail in crisis is because the best crisis management is counter-intuitive, sometimes even illogical, and they absolutely do not understand that.

So they listen to the wrong people, consider only partially the impact and ramifications of their actions, ignore emotion or the zeitgeist of the moment, reflexively make the wrong decisions, dig themselves into holes, and then are loathe or incapable of digging themselves out again. […read more]

Leadership, “Reputation Matters,” Forbes, November 30, 2018

Not everything that Facebook has done lately is wrong. So, let’s try to sort out the prudent from the feckless before we all jump on the “kill Facebook” bandwagon. Due Diligence vs. Opposition (Oppo) Research Organizations commission in-depth research on their competitors and perceived adversaries all the time: it’s called due diligence. In fact, it could be argued that a company or non-profit is not doing their job if they don’t seek to understand deeply those who invest in them, comment on them, compliment them, and criticize them. That is simply looking for more information, motives, ulterior motives, and doing the proper due diligence that their stockholders and stakeholders would expect them to do. Good strategy would dictate that they can not be expected to fly blind in a firestorm, if they can help it. On this level, there is absolutely nothing wrong — in my opinion as someone who has been active in creating public strategies for private and public organizations for a long time — with Facebook’s commissioning “oppo” research into George Soros after he excoriated tech companies at Davos. You know what: every good professional would, or should have, done the same thing. […read more]

Leadership, “Reputation Matters,” Forbes, November 16, 2018

Wall Street’s Investment Bankers used to be called the Masters of the Universe, but that seems so last millennium now. As the mantle of unbridled self-confidence and ego has moved westward, many new “Tech Masters” have surpassed their predecessors in over-confidence, over-estimation of how powerful they are, and in how badly they can get things wrong. Crisis, of course, ensues.

Facebook showcases the whole issue. Every industry and every generation feels invulnerable as long as everything is going their way. And the behemoth that Mark Zuckerberg built has led the pack. But when a fall from grace comes, as it has come for Facebook (through their own mistakes says yesterday’s blockbuster New York Times article Delay, Deny, Deflect: How Facebook Leaders Leaned Out in Crisis), it shakes the world. At least the cyber world, and all who live or visit there.

Crisis demands the ability to see clearly, the humility to admit mistakes readily, and the courage to do whatever it takes to fix those mistakes immediately. If you can’t do this, you are committing one or more of the 7 deadly cardinal sins of crisis management. Facebook, it turns out, has committed all 7. […read more]