Thought Leadership–Corporate Social Media Articles
Reputation Matters, Forbes, August 5, 2011
Continuing our series of The 10 “Dont’s” of Corporate Social Media, co-authored with Temin and Company Intern, Ian Anderson, and published daily for 11 days, starting yesterday, following is #2:
Don’t Act Like a Robot; Show a Human Face
Retweet, Retweet, Reblog, Retweet, Retweet. Brands whose Twitter feed has content patterns that look like RT, RT, RT, and whose blogs and Facebook page(s) look like advertising streams aren’t getting the most out of social media.
As we stated in our introductory post, social media is social. Failing to interact with audiences — by holding contests (if brand-appropriate), asking questions, and replying to followers’ posts — is a big mistake many companies and brands make.
They seem to feel that a presence, any presence, is all that is necessary on social media, even if it is not alluring, of interest, or humanly generated. […read more]
Reputation Matters, Forbes, August 4, 2011
As social media continues to morph moment to moment – almost every corporation and enterprise knows it should be doing something to position itself, and its products and services, over social media. Yet most simply do not know what that something is, or how to do it effectively. Davia and Social Media Intern Ian Anderson write on the “10 Don’ts” of corporate social media, and give advice for some “do’s” along the way.
Our 10 Don’ts Of Corporate Social Media:
#1: Don’t Over-Market, Be Social
#2: Don’t Act Like a Robot; Show a Human Face
#3: Don’t Forget to Engage; Hold Conversations
#4:Don’t Seduce and Abandon, But Know When to Leave
#5: Don’t Let the Interns Handle Your [Entire] Social Media Presence
#6:Don’t Be Stupid; Be a Thought Leader
#7: Don’t Be Indiscreet or Illegal
#8: Don’t Be Afraid to Admit Mistakes
#9: Don’t Forget to Use Your Brand’s Network To Create Love from “Like”
#10:Don’t Forget to Leverage Your Community