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Temin and Co.

Thought Leadership

Don't Think You're Anonymous - Unless You're Really Anonymous: #4 Of '10 More Don'ts Of Corporate Social Media'

Leadership, "Reputation Matters" Forbes, November 26, 2013

Social media and the Internet are rapidly changing our expectations of both privacy and anonymity. This has profound implications for corporations, governments, and individuals alike.

What is more important, privacy (the ability to keep private information or conversation out of the hands of anyone but those for whom it was intended) or transparency (the right of the public to know the facts and motivations behind actions that affect them)? As a society, which do we value more – truth-telling (which can easily turn into lies and hate talk) or named accountability (which can stop revelations from taking place because of possible repercussions to the teller)?

These days we seem to be ambivalent – or to want it all: privacy when it suits us; transparency, when it feels right; anonymity when we can choose it; but accountability when others are posting anonymously about us, or those things we care about.

Yet we all suspect that there is almost no such thing as privacy anymore, or real anonymity on the Internet. What does this mean for corporations and other organizations? [ more]

Don't Waste Your Time(line) - Maximizing Your Own Viral Potential For Thought Leadership: #3 Of '10 More Don'ts Of Corporate Social Media'

Leadership, "Reputation Matters" Forbes, November 22, 2013

Thought leadership – the purest form of content – is a valuable currency on social media. Done innovatively, strategically, and well, it can build brand loyalty for organizations and individuals, and help to attract new clients. Done poorly or carelessly, it can do the exact opposite, and turn off these same customers.

How does any thought leadership gain traction today? Social media's increasing influence is now changing the entire game, compelling profound changes in content and sharing – affecting how, when, where, and why certain posts turn viral. [ more]

Don't Confuse 'Thought Leadership' With 'Branded Content' or 'Native Advertising' -- #2 Of '10 More Don'ts Of Corporate Social Media'

Leadership, "Reputation Matters" Forbes, November 21, 2013

Thought leadership, branded content, content marketing, and native advertising are all stops along the continuum of how ideas are expressed, and products are marketed, over the Internet.

But it is getting awfully hard for the public — and even some marketers — to tell the difference. [ more]

Don't Ignore Your Best Co-Branding Opportunity -- Your Employees: #1 Of '10 More Don'ts Of Corporate Social Media'

Leadership, "Reputation Matters" Forbes, November 20, 2013

We all know employees can be both brand ambassadors and brand detractors. But what we haven’t wrapped our heads around is that they are also our most important co-branding opportunity. This is #1 in our series of “10 More Don’ts of Corporate Social Media,” introduced yesterday.

Corporate co-branding is a marketing staple: Companies co-brand with one another (Apple + Nike; Betty Crocker + Hershey’s; Dell + Intel); for-profits co-brand with non-profits (Nestle + The Girl Scouts; Pampers + UNICEF; American Express, Apple, Converse, etc. + The Global Fund – RED); and all of the above co-brand with movies, music, and sports (Aston Martin + James Bond; PINK + NFL; Apple + U2).

But in this ever-evolving world of social media – where almost everyone is thinking about how to “brand” himself or herself personally over social media – organizations can leverage the trend as their biggest co-branding opportunity of all. In other words, since there is no stopping the personal branding efforts of employees on social media, if you can’t beat them, you might as well join them. [ more]

Introducing '10 More Don'ts Of Corporate Social Media'

Leadership, "Reputation Matters" Forbes, November 19, 2013

Every company, corporation, and organization is struggling to get its corporate social media right.

Boards are putting it on their agendas, as a reputational risk and opportunity. CEOs are puzzling over how to lead and evaluate their companies' efforts, as well as debating what their own social media profile should be. Executive Committees are reviewing metrics and messaging, and still wondering which are meaningful. Human Resource Directors are competing for Chief Digital Officers from a small pool, without always knowing who will be good for their organizations – or what "good" really looks like. And Chief Marketing Officers are trying to be cutting edge and to add value, while juggling competing demands from all stakeholders – consumers, followers, shareholders, management, and an ever-fickle and sometimes malicious public.

And everyone is trying to figure out what the right "content" is, anyway. [ more]

Rebuilding Trust in the Financial Markets

Chapter Excerpt, Trust Inc, November 1, 2013

This chapter by Davia Temin in Trust Inc.: Strategies for Building Your Company's Most Valuable Asset, contains a prescription for how to rebuild trust in the financial markets, even after five years.

Read more...

When Brinksmanship Fails

Leadership, "Reputation Matters" Forbes, October 16, 2013

"Edgework," an old boyfriend used to call it. He meant taking risks right up to the edge of disaster, but staying just on the safe side of the edge.

In some situations, edgework is actually a lot of fun – the adrenaline flows, the body and mind are pumped, all senses are engaged, and you can then be a hero and pull the situation out of the fire at the very last minute. Innovative. Young. Sexy.

But, you know what...after a certain point, it isn't fun anymore. It just is tiresome. And then it gets dangerous. As with any addiction, in order to get the same thrill, you have to take more and more chances, and get closer and closer to the edge. Until one day, you can go too far, and you can fall over – and die.

Sound familiar? So, this is where we are as a nation – at the death of brinksmanship. [ more]

T&C Infographic: Should Hedge Funds Advertise?

T&C Infographic, September 23, 2013

In June of 2013, the SEC lifted the 80-year-old ban on advertising for Hedge Funds, Private Equity Funds, and Venture Capital Funds. This infographic draws from the Thought Piece on Hedge Fund Advertising and provides additional, visual data on the state of Hedge Funds' reputations.

The infographic also suggests how funds can leverage this golden opportunity to rebuild trust, improve investor relationships, and distinguish themselves from the crowd.

Read more...

Should Hedge Funds Advertise?

T&C Thought Piece, MarketWatch, September 20, 2013

As the ban on hedge fund, private equity fund, and venture capital fund "advertising" is set to lift on Monday, September 23, most funds are wondering if they should take advantage of the opportunity, or sit it out. Of most immediate concern will be whether the chance to advertise, reach out to the media, or otherwise market their expertise will actually help funds repair reputations tarnished during the financial crisis, says financial services reputation expert Davia Temin. [ more]

How NOT To Handle A Crisis: XO Communications' Monumental Fail

Leadership, "Reputation Matters" Forbes, September 7, 2013

We're a small business. They tell us that we are the backbone of the American economy. What do we need to compete and win at this challenging moment in time? (And they are all challenging of course.) Wonderful, smart people? Check. A valuable, viable business proposition and a record of success? Check. A profound care for our clients and an indefatigable work ethic? Check. A great website, superb intellectual capital, a highly responsive, real-time communications strategy? Check, check, check.

And a reliable, customer-friendly Internet Service Provider to host our email and point folks to our website? NO CHECK!

In fact, our ISP — one that specializes in small businesses — has had three systemic outages in 2 months, leaving us — and a huge percentage of small businesses in America — high and dry.

XO Communications is breaking every crisis management rule in the book. [ more]

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