John Rampton, Fast Company, July 25, 2016
CEOs and their marketing teams have long taken “thought leadership” to mean penning blog posts and taking speaking gigs—and so it does. But there’s a much wider range of options out there, and the narrow few that most business leaders tend to tackle can make for diminishing returns and a whole lot of similar-looking content. This article reveals how “thought leadership” can be more than just another bland marketing strategy. […read more]