Emily Singer, The Atlantic, August 29, 2016

Humans often make bad decisions. If you like Snickers more than Milky Way, it seems obvious which candy bar you’d pick, given a choice of the two. Traditional economic models follow this logical intuition, suggesting that people assign a value to each choice and select the top scorer. But our decision-making system is subject to glitches. Since economics hasn’t been able to explain irrational choices, this article looks to neuroscience for answers. […read more]