Warby Parker broadens its focus to include physical stores

Adam Tschorn, The Los Angeles Times, July 28, 2013

The Los Angeles Times explores the expansion of Warby Parker, an online eyewear company, into retail stores. After opening stores in New York City and Boston, it plans to open a third store in Los Angeles in August. In response to its success, “Warby wannabes” have emerged – online retailers which use the brand’s name in their own marketing strategies. Davia Temin is quoted on the company’s innovative model and recent attempts by other e-commerce startups to co-opt the “Warby Parker” moniker. […read more]