Jordyn Holman and Kim Bhasin, Bloomberg, February 3, 2020
New allegations of sexual misconduct have surfaced at Victoria’s Secret as the brand tries to remake its image after years of scandal and slumping sales.
Female models and executives were bullied and harassed for decades at the lingerie chain, evidence of an “entrenched culture of misogyny,” according to a New York Times investigation published this weekend.
The revelations come days after reports that L Brands Inc., owner of the troubled retailer as well as Bath & Body Works, was in talks to break up the company and that longtime Chief Executive Officer Les Wexner could step down.
Davia Temin, CEO of crisis consulting firm Temin and Company, said the problems at Victoria’s Secret have become endemic, and it may need a new owner to survive. Patching up the brand by tweaking advertising won’t be enough, she said.
“Unfortunately, now Victoria’s Secret’s brand has gone to sleazy from sexy,” Temin said. “And no re-brand is going to fix that.” […read more]