Uber is no stranger to PR disasters. Whether it’s surge pricing during a hostage crisis in Sydney, accusations of rape by drivers in India or questions over the security of users’ data, the start-up has already weathered its fair share of storms. As the company ventures into new services, cities and countries, it will inevitably ruffle some feathers and make more missteps. “The arrogance with which the service is put forth just doesn’t jive,” said Davia Temin. “They key is being able to disrupt with an attitude of humility, even kindness.” — LinkedIn […read more]