Thought Leadership–Forbes “Reputation Matters”
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"Reputation Matters" White Papers seek to offer deeper insight on a wide range of topics we help clients address.
The 9 Worst Ways To Brand Yourself
Leadership, “Reputation Matters” Forbes, January 6, 2017
Are you getting tired of all the content-less “content marketing” that pervades the internet in order to “brand” professionals as thought leaders? I know that a lot of the HR heads and CEOs I work with are.
They see this explosion of self-branding “lite” as insubstantial and overly self-promotional. And while the internet does afford everyone a platform to air their thoughts, when done poorly it can backfire and actually take away from your professional reputation and brand equity, instead of building it up.
Unlike a celebrity profile, an executive reputation or brand is forged when you truly stand for something and the totality of your work product, presence, writing, insight, and professional and personal actions support that stance. Whether it is as an A++++ player, a subject-matter expert, a breakthrough strategist, or an inspired leader, these are brands that are built up over time and execution, and validated by the opinions of others, including the media.
True content marketing is leveraging the unique ideas, expertise, opinions, and insight of employees not for the employees’ sake, but to raise the reputation of their organizations.
It is possible for corporate or non-profit professionals to successfully position themselves in public as thought leaders, but not for everyone and not in the wrong ways.
So, to help you avoid some of the pitfalls of over-self-promotion and under-delivery, here is my list of the nine worst ways to brand yourself in 2017. […read more]
Ancient Wisdom For The New Year: The 36 Chinese Stratagems For Psychological Warfare
Leadership, “Reputation Matters,” Forbes, January 2, 2017
2017 is the perfect time to learn some new leadership and coping strategies for the battles ahead — in business, politics, war, and life.
Last year we found out just how wrong we can be in our collective assumptions — and how much we don’t know about what others are thinking, or doing behind the scenes.
Whether it is because the Internet allows us to only hear from people who think like we do; polls relying on “Big Data” can be wrong; we are convinced of the wisdom of the crowd, even when the crowd is being manipulated; or we are just plain gullible — it is time to realize that leaders need to listen to and learn from those who think differently from them. […read more]
What They’re Saying About You When You’re Not In The Room — And What You Can Do To Influence It
Leadership, “Reputation Matters” Forbes, April 4, 2016
When you’re not at the table, you’re on the menu, former Governor of Texas Ann Richards used to say. She may have been referring to politics, but this is equally true in the worlds of business, academia, and nonprofits.
The biggest decisions about your career are often made when you’re not in the room. Whether it’s a decision about if you’ll be hired, promoted, or fired; whether you are put forth by a headhunter to a selection committee and then asked to join a corporate board or become a university trustee; whether you make Managing Director or are passed over; are awarded tenure; or offered the CEO slot, your professional fate is often determined in closed rooms where people are talking about – and evaluating – you, without the benefit of your input. […read more]
Advice To Martin Shkreli: 9 Ways To Stop Being The Most Hated Man On The Planet
Leadership, “Reputation Matters” Forbes, February 8, 2016
We all have a little Martin Shkreli in us. That unrepentant 2-year-old voice we’ve spent a lifetime burying deep within, every so often comes screeching out: I won’t be good; I don’t want to do what everyone tells me to do; Nobody understands me; I won’t be quiet or go to my room, I’m just going to wail – so there.
And we all, occasionally, wish we could let our worst natures out at work: Congress, you’re imbeciles; Boss, you’re wrong – and a jerk – and I quit; Colleagues, stop pandering to the boss and get a life; Shareholders, you are SO gullible…
Perhaps this is why we are so fascinated by Shkreli’s shenanigans – if you can call moves to raise a life-saving drug from $13.50 a pill to $750 a shenanigan. But he’s young and a little cute, and we keep feeling that, unlike Donald Trump, there may be some hope left for this guy if he can just get his head on straight. […read more]
Which Republican Candidate Would You Trust In A Foxhole?
Leadership, “Reputation Matters” Forbes, October 29, 2015
Arguably, our American president is really the world’s Crisis-Leader-in-Chief. We rely on him – or her – to calmly, wisely, and brilliantly lead us through untold global craziness, back to economic progress, justice, security, and freedom.
So, politics aside, let’s try to rate last night’s 10 Republican debaters on their crisis leadership performance. In other words, when the going gets rough, which candidate would you want next to you in a foxhole? More importantly, who would you trust to get you out? […read more]
Resilience — New Research Helps Us Bounce Back Quicker, Better From Life’s Trials And Tragedies
Leadership, “Reputation Matters” Forbes, August 31, 2015
How do we become more resilient leaders, executives, entrepreneurs, parents, people? Here’s a quick checklist, informed by new brain research:
- Practice overcoming hurdles in everyday life
- Have a purpose
- Accept reality with a positive attitude
- Learn how to improvise
- Meditate (mindfulness training)
- Exercise
- Develop an abiding sense of humor
- Build strong support networks
- Look for role models
- Keep your mind flexible
- Face your fears
- Reframe
- Nurture a strong sense of self
- Know when to be kind to yourself
- Be compassionate
Resilience is a concept that exists in almost every culture around the world: the ability to bounce back from adversity, from whatever setbacks life deals you, in order to come back and conquer another day.
Resilience has been the Holy Grail for those individuals or organizations that have gone through crisis and adversity and want, literally, to “get their lives back.”
But while it has always been known that some people, and some organizations, recover better than others, new brain and behavioral research is now shedding some light on why. Even better, it is showing that we can cultivate resilience in ourselves before we even need it. […read more]

Airbnb Meets The Bates Motel: Crisis Lessons For The Overly Trusting Traveler
Leadership, “Reputation Matters” Forbes, August 17, 2015
“Never get into a car with a stranger” my mom told me throughout my childhood. “Don’t trust your safety to someone you don’t know really well, and even then be vigilant, because they may not have your best interests at heart the way we do.”
But how does this old-school advice jibe with the Airbnb, Uber, “sharing economy” generation who are driven by unlicensed strangers and stay in people’s — who they don’t know — homes around the world? What happens when your Airbnb host turns into Norman Bates? (Or your guest turns out to be the Zodiac killer?)
It is indefensible how ill-prepared Airbnb, Uber, and a host of other high-flying, trust-based sharing companies are for crisis, and customer and provider protection when trust goes awry. It is equally shocking how unprepared their trusting customers and providers are when they realize their trust is misplaced.
“Trust is hard won but easily lost,” the saying goes. But in the new sharing economy, it actually might be the exact opposite: trust is too easily given, and too hard lost. And the lessons, to individuals as well as companies, are tough ones. So, what lessons should companies, and the consumers who patronize them, learn? […read more]
You Have 15 Minutes To Respond To A Crisis: A Checklist of Dos And Don’ts
Leadership, “Reputation Matters” Forbes, August 6, 2015
When a crisis hits, how you respond in the first 15 minutes can make or break your organization – and your reputation.
While we all know that crisis management training is critical for leaders and boards today, much of it still tends to be shopworn, focusing on the lessons of yesterday. The new climate of ultra urgency is rarely emphasized sufficiently.
Yet I have found that in those first 15 minutes of a crisis your response must be exactly the right message, delivered in exactly the right words, to the right audiences, in just the right way – or you will have to deal with your mistakes for days, weeks, even months to come.
Immediate response and indelible accountability – that’s a tall order for any leader. […read more]
Kindness Amidst Conflict: Respect Across Diversity
Leadership, “Reputation Matters” Forbes, April 30, 2015
Have you noticed how the world is getting meaner and meaner? Not just over social media, prime time television, or the legislative process, but everyday — as authority becomes less trustworthy, and attacks against leaders, as well as anyone who seems “different,” turn more personal, ugly and destructive.
If I don’t “like” what you have to say, or you disagree with me in any way, I can take to Yik Yak, or almost any social media platform, and anonymously damn you to hell and back. Or worse. […read more]
The Botched Interview: Sony’s Flawed Crisis Response
Leadership, “Reputation Matters” Forbes, December 29, 2014
Indecisiveness is rarely a winning response in crisis. But in the case of Sony ’s handling of The Interview I fear that the leadership problem is more than that. It involves knowing — or not knowing — exactly what guidance to listen to, and what decisions to make before, during, and after a crisis occurs. No waffling is allowed.
In a series of moves that seem as if they were actually taken from the ill-fated movie itself, Sony has exhibited not only a lack of judgment, but a seeming propensity to cave, successively, to each strong opinion that has been thrust upon it. And there have been a lot this holiday season.
First the highly ill-advised movie advocating the murder of an actual living person was green-lighted – we assume due to pressure from powerful Hollywood players. (Hadn’t they heard of the fictionalized movie countries of the Duchy of Grand Fenwick in The Mouse That Roared or Sarkhan in The Ugly American?) Then when a devastating cyberhack, possibly from the country ruled by that actual living person, caused the entire studio – and its employees – to pay dearly for the decision, there was stunned silence. The hackers’ subsequent illegal release of mortifying emails showing off the industry’s underbelly prompted a tepid apology, and possibly a willingness to acquiesce to the hackers’ demands before more emails were released. And finally, when the hackers appeared to threaten violence to movie-goers, and major theater chains announced they would not show the film, Sony pulled it for good. So they said.
But now, in the face of the administration’s objection to a foreign government threatening our freedom of speech, and the willingness of some smaller theaters to show it, thereby bringing in some revenue, it’s baaaaaack. My head is spinning faster than that girl’s in The Exorcist. […read more]
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"Reputation Matters" White Papers seek to offer deeper insight on a wide range of topics we help clients address.












