Eric Barker, Barking Up the Wrong Tree, November 1, 2015

Do you want to stop procrastinating? What if the solution is fun and lets you do the thing you love most in the world, no willpower or discipline necessary? Wharton’s Katherine Milkman found that “temptation bundling” – a method for simultaneously tackling two types of self-control problems by harnessing consumption complementarities – is a simple and effective way to tackle the problem. […read more]