Ben DiPietro, The Wall Street Journal’s Risk & Compliance Journal, May 10, 2016
Every organization needs a crisis-response plan, but those plans won’t address every situation, while the time to put out a proper response continues to shrink given the growing role social play plays in disseminating news.
So, Johnson & Johnson Corp. is still held up as gold standard for crisis response for the way it handled a nationwide Tylenol recall in 1982, but if the company took three days to respond today it would be roundly criticized, said Davia Temin, chief executive of crisis management firm Temin and Co. “Now, they would be lucky to have five minutes,” she said last week at the Women Corporate Directors conference. “You need a crisis plan, but it would be a huge mistake to think you will follow it.” […read more]