Stephanie Forshee, Agenda, January 17, 2020


When supermodel Kate Upton went public two years ago and accused Guess co-founder Paul Marciano of groping her breasts — allegedly without her consent — word spread fast. Guess Inc. had been trading at $18.37 per share just a day earlier, but its stock dropped by 18% upon the news about Marciano, making it the worst trading day in six years as the company lost $250 million in value.

Due to the reputational damage brought by a MeToo claim, plus the piling on of shareholder lawsuits alleging the information was material for investors, analysts and executives have found themselves rethinking how to calculate the impact of these allegations on businesses.

Since MeToo received a platform in recent years, 285 companies have been hit with claims — 199 private companies and 86 public companies — according to Temin & Co., which tracks sexual misconduct allegations. Davia Temin, CEO of the risk and reputation firm, says, “Instead of putting their head in the sand not wanting to know, the best boards are saying, ‘We do want to know. We want to know before any problem arises.'” […read more] (subscription required)