Reputation Matters, Forbes, October 31, 2012

11 Rules for Communication in the Aftermath of Crisis — Davia’s latest Forbes piece for her column, Reputation Matters.

How you recover, and how you communicate during recovery – yours and others’ – can set the stage for business continuity, future growth, and customer and employee loyalty, or the exact opposite.

If you don’t mention it, you appear heartless; if you give in to it, you appear weak. That is the fine line that each one of us faces in communicating with colleagues, customers, bosses, vendors, friends and family, in the aftermath of historic hurricane Sandy – and after every major national disaster. Here are 11 suggestions that can help. […read more]