“Reputation Matters” Newsletter, Winter 2014
CEOs and other leaders are under increasing pressure to engage their customers and the public on social media. But should they?
Facing the reality that nearly 70% of CEOs have stayed away from social media so far, many marketing executives don’t want their companies to be left behind in the chase for digital mindshare, especially when they see the followings of CEOs like Richard Branson, Arianna Huffington, Marc Benioff or Marissa Mayer.
Social media in general, and Twitter in particular, are superb ways to establish a dominant thought leadership position, reinforce and reinvigorate a brand, and join the “global conversation” and marketplace of ideas.
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