Serena Ehrlich, PR News, September 5, 2014

Each week, journalists and reporters receive hundreds, if not thousands, of news pitches and press releases. Of all the releases sent, only a handful receive editorial coverage. If your release doesn’t, it may be because it doesn’t contain content that reporters want. According to Business Wire’s 2014 media survey, there are 7 types of content reporters are looking for in a press release. […read more]