Jack B. Soll, Katherine L. Milkman, John W. Payne, Harvard Business Review, May 2015

When making decisions, we all rely too heavily on intuition and use flawed reasoning sometimes. But it’s possible to fight these pernicious sources of bias by learning to spot them and using the techniques presented in this article, gleaned from the latest research. They’ll open up your thinking about possible outcomes, objectives, and options and lead to better choices. […read more]