Leadership, “Reputation Matters” Forbes, April 15, 2013

Virality is the Holy Grail of Both Corporate and Personal Social Media.

We all want to fashion that one perfect tweet or post that will circumnavigate the globe in minutes or days, and will boost our number of followers and “klout” score to the stratosphere. We want to build our brand and reputation. But the public is fickle, and what captures its imagination, much less goes viral, one day might not the next. […read more]