Home Depot is being tight-lipped about its possible credit card breach, the opposite approach to the one Target Corp took nearly a year ago. In its minimalist communication strategy, Home Depot likely is drawing lessons from Target, avoiding an incremental approach that risks giving the impression that it does not have a complete grasp of the problem. “When you have criminal behavior, you don’t know right away what all the ramifications are,” said Davia Temin. “It’s really hard when you are trying to overcommunicate not to misstate reality.” — Reuters […read more]
