Leigh Anderson, Lifehacker, September 21, 2017
The Equifax data breach, in which 143 million accounts were compromised and which might have years-long consequences for consumers, was historic in its scope and potential for damage. But it’s also notable for how extraordinarily badly the company, at least from a public-relations standpoint, handled the fallout.
“It was a model of the worst case imaginable,” says Davia Temin, president and CEO of Temin and Company, a crisis and reputation-management firm. If you’re running a business, crises are inevitable.
It’s how you handle them that will determine whether you’ll move on relatively unscathed—or whether you’ll lose customers or even be forced out of business entirely. In this article, the author spoke to a couple of experts in the field about how they would have handled the Equifax breach better. […read more]