Lindsey Prowse, LinkedIn, June 4, 2015

Over the past few years, the rules of the game for PR pros has changed. Instead of addressing specialized targets, local publications, or television networks, they’re pressured to stay on top of multiple sources: a 24-hour news cycle, blogs, and social media. We’ve never been more connected. According to a report by Ericsson, there will be 50 billion+ internet connected devices by the year 2020. So, the demand for personalization – reaching the right audience at the right time with the right message – has never been stronger. […read more]