Dorie Clark, Harvard Business Review, May 13, 2015
One of the most powerful forms of influence, according to psychologist Robert Cialdini’s famous analysis, is authority — often derived from perceived expertise. In our professional lives, this principle can be a boon. But what if you don’t have those credentials? This article’s author shares four strategies to help you overcome your perceived lack of expertise and ensure you can make an impact. […read more]