Jon Kolo, Harvard Business Review, November 20, 2014

What you really need to create a good product is empathy, and empathy isn’t about intellectually knowing – it’s about feeling. To feel what a product’s user feels, you need to spend time with them, learn about their specific wants, needs, and desires, and get to experience their emotions. In the world of design-led product innovation, pursuit of empathy is the key to success. […read more]