Leadership, “Reputation Matters,” Forbes, March 18, 2020

Forbes 3-18-20 Reputation Matters

Earlier this week I wrote about Communicating in Crisis – Building Trust in an Untrustworthy World, and ended with the suggestion that true expertise and expert advice are critical to building trust. But it is almost impossible to sort out the expertise from all the misinformation floating about out there.

So, I asked my own trusted physician, Dr. Jacqueline Jones, one of the country’s leading ENT specialists, currently on the front-lines of fighting COVID-19 especially in children, for her expert advice. She shared it, both for patients, and for leaders in business, insurance, and medicine — and it is excellent. I would like to share it with you now. […read more]