Ben DiPietro, The Wall Street Journal’s Risk & Compliance Journal, June 13, 2016
The crisis this week involves Signet Jewelers, which is battling allegations employees substituted premium diamonds with cheaper, man-made substitutes. Using only the statement issued by the company, the experts break down the effectiveness of its communications, highlighting what’s good about its messaging and tone and delivery, and what’s not so good.
“Disparagement of a company’s reputation these days can come from all sides, including Wall Street and social media. It is very difficult to respond publicly to such a situation, as it is changing rapidly, and one can never make assertions that might need to be taken back later, as more information comes to light. Signet has done what it can, so far, although a more fulsome statement will have to be forthcoming at some point,” says Davia Temin. […read more]