Creating Reputations

In today’s ever-more complex, media-saturated world, reputation often trumps all.

Increasingly Boards of Directors are listing reputation as one of their top governance concerns. CEOs are devoting more and more of their time to understanding, protecting and promoting their organizations’ reputation. And building, or rebuilding, trust and a positive presence among stakeholders has become a prime management concern.

Reputation affects share price, marketplace acceptance and sales, government regulation, and which employees accept job offers as well as their retention and job satisfaction.

Whether it be for new companies, organizations, products or ventures, Temin and Company has deep experience in creating trustworthy and powerful reputations, strategic visibility, breakthrough marketing plans, competitive analyses, messaging and positioning, and print, broadcast and social media presence. Temin and Company helps clients create the right presence – with the right audiences – that is aligned perfectly with their strategic goals.

To achieve this, we work with clients and their boards in a variety of ways, conducting extensive research, SWOT and other competitive analyses, interviews with customers and structured brainstorming sessions. We help clients identify target constituencies – and then messaging and positioning tailored to each audience.

We create strategic marketing and tactical plans and then help our clients execute those plans for maximum impact.

We seek to bring fresh, innovative thinking to all of our efforts, whether working with the press on a launch, creating targeted messaging for websites, social media, or internal and external communications.

Our clients recognize us for learning their businesses and their needs very quickly, enabling them to establish the right tone and presence immediately out of the gate.

• Work with boards on corporate governance issues
• Refine value propositions and mission, vision and brand statements
• Strategic marketing plan development
• Competitive/SWOT analysis
• Strategic positioning
• Message development
• Marketing training and counsel
• Market research
• New company and new product introduction
• Creative coordination of branding, graphic design and advertising
• Media strategy and implementation
• Media and speaker training