Samuel Rubenfeld, The Wall Street Journal, June 22, 2018
There is tremendous reputational risk for companies linked in any way to the Trump administration’s “zero tolerance” immigration policy that separated infants and children from their parents as they crossed the southern U.S. border, according to crisis-communications experts.
It is hard for a company to defend itself if it is an identified participant in a global firestorm, said Davia Temin, president and chief executive of Temin & Co., a crisis-management firm. Actions matter rather than words in an issue fraught with such emotion, she said. “Anyone associated with this government action is at risk of reputational damage, serious reputational damage.” […read more]