by Deca | May 30, 2012 | Uncategorized
David Lewis and G. Riley Miles, Fast Company, May 30, 2012 David Lewis and G. Riley Mills, authors of The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Actors, offer their insights and tips for...
by Deca | May 16, 2012 | Uncategorized
Anthony K. Tjan, Harvard Business Review, May 16, 2012 Contrary to conventional wisdom, great businesses don’t start with a plan, finds this CEO and New York Times bestselling author. […read more]
by Deca | May 8, 2012 | Uncategorized
Helio Fred Garcia, Fast Company, May 8, 2012 Author Helio Fred Garcia offers five strategies for audience engagement, which rest on the principle that audiences must “feel first” before they can think. At the root of this strategy—keying into an...
by Deca | May 7, 2012 | Uncategorized
John Wihbey, Journalist’s Resource, May 7, 2012 A 2011 study from the American Journal of Political Science assesses trends in voters’ reactions to negative ad campaigns, surveying more than 1,000 voters for 21 U.S. Senate races. […read...
by Deca | May 1, 2012 | Uncategorized
Chana Joffe-Walt and Alix Spiegel, National Public Radio, May 1, 2012 “Over the past decade or so, news stories about unethical behavior have been a regular feature on TV, a long, discouraging parade of misdeeds marching across our screens. And in the face...
by Deca | May 1, 2012 | Uncategorized
Holly Gregory, Practical Law, May 2012Holly Gregory, a partner with Weil, Gosthal & Manges LLP, provides her perspective on what corporate boards should know about social media in this May 2012 publication of Practical Law. […read more]
