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$1 Billion Dollars for Girls

by Deca | Nov 15, 2011 | Forbes “Reputation Matters” Columns, Miscellaneous Articles

Reputation Matters, Forbes, November 15, 2011 How much is a girl worth? Soon we will be able to say, ‘it starts at a billion dollars, and goes up from there.’ Girls Scouts of the USA launched our $1 billion 100th anniversary campaign for girls, designed to...

Girl Scouts Turns 100: The Ultimate Women’s Leadership Pipeline

by Deca | Nov 10, 2011 | Forbes “Reputation Matters” Columns, Miscellaneous Articles

Reputation Matters, Forbes, November 10, 2011 Today, Girl Scouts of the United States of America opens its 100th anniversary convention in Houston. 15,000 girls, adult volunteers, celebrity guests, and friends are all converging on Texas to move girls and...

How to Handle a Diversity Crisis

by Deca | Nov 8, 2011 | Crisis Articles, Miscellaneous Articles

Davia Temin, Diversity Executive, November 8, 2011 Allegations involving diversity failings can not only cost a company millions of dollars but also cause a serious reputational black eye. Here are six ‘best practices’ to help deal with a diversity...

Force of Nature Leadership: Steve Jobs and the “X Factor”

by Deca | Oct 6, 2011 | Forbes “Reputation Matters” Columns, Miscellaneous Articles

Reputation Matters, Forbes, October 6, 2011 Steve Jobs has so profoundly affected both our day-to-day lives and the trajectory of our technological progress that he can be categorized as a ‘force of nature’ leader: an unstoppable, indefatigable, and...

Steve Jobs’ Ultimate Lesson for Entrepreneurs

by Deca | Sep 1, 2011 | Forbes “Reputation Matters” Columns, Miscellaneous Articles

Reputation Matters, Forbes, September 1, 2011 Steve Jobs, the genius full of contradictions: artist and engineer; Buddhist and hard-nosed businessman; visionary entrepreneur who has built large and resilient companies; optimist and pessimist; the ultimate opaque...

The Board’s Responsibility As Brand Guardian

by Deca | Jun 29, 2011 | Forbes “Reputation Matters” Columns, Miscellaneous Articles

Reputation Matters, Forbes, June 29, 2011 Asset value is important. Every brand has a value, to customers, potential customers, shareholders, employees, suppliers, regulators, legislators, and every key audience and key opinion leader. The board has a responsibility...
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